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Jen Appel

The Catalyst Publicity Group, CEO & Publicity Director

South Florida native, Jen Appel graduated from Indiana University with a Bachelors in Communication and Culture and Barry University with a Masters in Corporate Communications and Public Relations. Jen got her start at top South Florida based PR firm, Zucker PR where she worked with the Fort Lauderdale W Hotel, Pamela Anderson, Laila Ali, Boys & Girls Club of Broward County, Harley Davidson and Craig Zinn Automotive Group.Moving to the music industry was a natural progression for Jen who began working for a local entertainment group. First Class Alliance, where she was the Public Relations Director overseeing the Social Media, Graphic Design, and Branding departments. It was always Jen’s dream to open her own PR firm and in 2012 The Catalyst Publicity Group formed. Catalyst PR assists both emerging and established artist/brands to offer a unique blend of consulting in the entertainment industry. Some notable campaigns include: Boys Like Girls, Cartel, Unwritten Law, Matt Skiba, Tom Keifer of Cinderella, John Schneider of Smallville, So What?! Music Festival, Our Last Night, Palisades, Method Man and more. Today, Jen is also a current Music PR and Marketing Graduate Faculty Advisor/Professor at Florida Atlantic University.